Pay-per-call
Pay-per-call
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This article is written like an advertisement. Please help rewrite this article from a neutral point of view. For blatant advertising that would require a fundamental rewrite to become encyclopedic, use {{db-spam}} to mark for speedy deletion. (December 2007)
Pay-per-call is a concept similar to pay-per-click (PPC) advertising which is the dominant form of online advertising. In pay-per-call, however, the advertiser receives a phone call, a majority of current pay per call provider use web forms to generate phone calls. On web based only platforms, merchants define their relevant keyterms, choose their desired categories and decide upon the geographic area where they'd like their ad to appear (local, regional or national) From there, they create their ad, containing their company name, address, a short description and a trackable toll-free number which redirects to the advertiser's actual phone number.[1]
Given the high rate of reported click fraud, Pay-per-call services is believed to be a better solution to connect potential customers to advertisers[2]
[edit] External links
* Search Marketing, Meet Pay-Per-Call (English)
* Pay-Per-Call: A New Avenue for Search Marketers (English)
[edit] References
1. ^ ”How Pay per Calls Work", Search Engine Watch,February,2005.
2. ^ ”Click Fraud Will 'Compel' Pay-Per-Call Adoption", Media Post Publications,June,2005.
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